This book presents empirical research shedding light both on how students deal with the challenge of making sense of literature in a foreign language and how they evaluate the experience of doing this. The book highlights the role of metaphor in this experience and concludes with two pedagogy-related chapters.
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed.
Introducing Metaphor is an accessible introduction to the different ways in which metaphor permeates all areas of language, and other methods of communication, covering both theoretical and practical approaches to the analysis of texts.
Understanding metaphor raises key questions about the relationship between language and meaning, and between language and mind. This book explores how this understanding can impact upon the theory and practice of language teaching. After summarizing the cognitive basis of metaphor and other figures of speech, it looks at how this knowledge can inform classroom practice.
This clear and lucid primer fills an important need by providing a comprehensive account of the many new developments in the study of metaphor over the last twenty years and their impact on our understanding of language, culture, and the mind. Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, Kovecses outlines the development of "the cognitive linguistic theory of metaphor" by explaining key ideas on metaphor.
