In Where Metaphors Come From, Zoltán Kövecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one.

This book provides a pragmatic analysis of presidential language. Pragmatics is concerned with "meaning in context," or the relationship between what we say and what we mean. John Wilson explores the various ways in which U.S. Presidents have used language within specific social contexts to achieve specific objectives. This includes obfuscation, misdirection, the use of metaphor or ambiguity, or in some cases simply lying.

This volume presents selected contributions to an annual symposium on metaphor and metonymy held at the English Department of Heidelberg University. It brings together papers by lecturers, PhD students and graduates from three universities - Heidelberg University, Eoetvoes Lorand University in Budapest, and the University of East Anglia in Norwich. The contributions illustrate the plurality of perspectives and methods in current cognitive-linguistic research on metaphor and metonymy and exemplify some of the ways in which they can be combined.

It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such.

While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.