The magazine was first published in May 1903 as The Red Book Illustrated by Stumer, Rosenthal and Eckstein, a firm of Chicago retail merchants. The name was changed to The Red Book Magazine shortly thereafter. Its first editor, from 1903 to 1906, was Trumbull White, who wrote that the name was appropriate because, "Red is the color of cheerfulness, of brightness, of gayety.
Reader's Digest is a monthly general interest family magazine. Although its circulation has declined in recent years, the Audit Bureau of Circulation says Reader's Digest is still the best-selling consumer magazine in the United States, with a circulation of over 10 million copies in the United States, and a readership of 38 million as measured by Mediamark Research (MRI). According to MRI, Reader's Digest reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined.
Science is the academic journal of the American Association for the Advancement of Science and is considered one of the world's most prestigious scientific journals. The peer-reviewed journal, first published in 1880 is circulated weekly and has a print subscriber base of around 130,000. Because institutional subscriptions and online access serve a larger audience, its estimated readership
Scientific American is a surprising, dynamic magazine in which working scientists and Nobel laureates present the remarkable things they do. Every monthly issue reports vital work being carried out in medicine, technology, energy, the environment, and business.
