Redbook, September 2009 (US)

The magazine was first published in May 1903 as The Red Book Illustrated by Stumer, Rosenthal and Eckstein, a firm of Chicago retail merchants. The name was changed to The Red Book Magazine shortly thereafter. Its first editor, from 1903 to 1906, was Trumbull White, who wrote that the name was appropriate because, "Red is the color of cheerfulness, of brightness, of gayety.