Scientific American Mind - The joy of telling lies (№2/2005)
Added by: Kyla | Karma: 209.07 | Periodicals | 27 January 2009
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A brand new magazine from the editors of Scientific American takes you inside the most riveting breakthroughs in psychology, neuroscience and related fields.
True Lies “Did you call him yet?” my boss asked. We were under pressure to finish a big editorial project, and the phone call was key to crucial details. I replied refl exively, without thinking: “I haven’t reached him yet.” My boss’s eyes f ashed. “Wait a minute,” he said impatiently. “You tried him and you didn’t get through, or you haven’t called yet at all?” Whoops. I admitted that, in fact, I hadn’t called. Since then, I have often wondered what made me respond so evasively.
English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study. Updated 20 December 2008: audio added
The "Practise your" is a series of workbooks designed to give intermediate students practice in particular areas of English. Each book features - contextualised practice to make it easy to see the meanings which determine the choice of a particular form, varied practice, with a mixture of exercise types focusing on both form and meaning, graded practice, from items with simple rules to more complex language uses, a pull-out answer key and material suitable for self-study or classroom use. Practise your Tenses sets out to cover the areas of the tense system which are most important for learners, briefly and simply. It takes the learner through forms expressing the present, past and future to the tense forms occurring in complex sentences. With key
The "Practise your" is a series of workbooks designed to give intermediate students practice in particular areas of English. Each book features - contextualised practice to make it easy to see the meanings which determine the choice of a particular form, varied practice, with a mixture of exercise types focusing on both form and meaning, graded practice, from items with simple rules to more complex language uses, a pull-out answer key and material suitable for self-study or classroom use. Practise your Comparatives is the only of its kind providing thorough practice in the many and often confusing varieties of comparative and superlative structures. Real facts are used to make realistic and interesting contexts, and personalisation exercises help students to relate structures to their own experience. WITH KEY
