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Differentiate or Die: Survival in Our Era of Killer Competition
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Differentiate or Die: Survival in Our Era of Killer Competition (Audiobook, Mp3)Differentiate or Die: Survival in Our Era of Killer Competition (Audiobook, Mp3)

AN IN-DEPTH EXPLORATION OF TODAY’S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES
"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition we’re sure to find there."–Dan Rather, CBS News  
 
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Tags: Differentiate, surviving, frenzied, solutions, sensible, Killer, Competition, Survival, hellip
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to SuccessPositioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. 

 
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Tags: Customers, Culture, Competencies, Calling, brand, Differentiate, Success, Positioning, Firms, Their
Differentiation in Practice (Grades 9-12)
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Differentiation in Practice (Grades 9-12)This book uses yet another lens to examin differentiation and support its implementation in classrooms. It presents educators with a series of actual curricular units developed by teachers who work hard to differentiate instruction in high school classrooms. The book thus moves from defining and describing differentiation to providing the actual curriculum used to differentiate instruction.

 
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Tags: differentiate, actual, differentiation, classrooms, defining