Differentiate or Die: Survival in Our Era of Killer Competition (Audiobook, Mp3)

AN IN-DEPTH EXPLORATION OF TODAY’S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES
"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition we’re sure to find there."–Dan Rather, CBS News