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Language in the Brain
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Language in the BrainLanguage in the Brain

Linguistics, neurocognition, and phenomenological psychology are fundamentally different fields of research. Helmut Schnelle provides an interdisciplinary understanding of a new integrated field in which linguists can be competent in neurocognition and neuroscientists in structure linguistics. Consequently the first part of the book is a systematic introduction to the function of the form and meaning-organising brain component - with the essential core elements being perceptions, actions, attention, emotion and feeling. 

 

http://englishtips.org/index.php?newsid=1150834478



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Tags: neurocognition, organising, brain, component, meaning, Language, neurocognition, Brain
Ingredient Branding: Making the Invisible Visible
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Ingredient Branding: Making the Invisible VisibleIngredient Branding: Making the Invisible Visible

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals..
 
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Tags: Ingredient, Branding, component, marketing, brand
The Contrastive Hierarchy in Phonology
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The Contrastive Hierarchy in PhonologyThe Contrastive Hierarchy in Phonology

'Contrast' - the opposition between distinctive sounds in a language - is one of the most central concepts in linguistics. This book presents an original account of the logic and history of contrast in phonology. It provides empirical evidence from diverse phonological domains that only contrastive features are computed by the phonological component of grammar. It argues that the contrastive specifications of phonemes are governed by language-particular feature hierarchies.


 
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Tags: contrastive, phonological, grammar, argues, component, Contrastive, Hierarchy, computed
New Person-To-Person (SB 1 & 2 + audio files)
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New Person-To-Person (SB 1 & 2 + audio files)Communicative Speaking and Listening Skills Extremely Practical Material for Learning Everyday English.This is great for high beginners (best for high school/college age because the topics are more applicable and therefore meaningful to the students).New Person to Person is American accent.Jack Richards is a prolific author, and his books are user friendly.The listening component is great.Its content is very standard American English, the situations presented are very common everyday ones...


 
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Tags: New person to person, Jack C. RichardsDavid Bycina, audio, files, PersonToPerson, Skillsnbsp, Speaking, Person, great, American, listening, component, English, author
The Emergence of Order in Syntax
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The Emergence of Order in SyntaxThe main idea of this study can be expressed in a few words: the syntactic component of the faculty of language is responsible for ordering categories and for ordering categories only. This would be a completely uninteresting thought, a truism, if one did not attempt to account for how and why the attested patterns emerge from the external requirements that the syntactic component has to satisfy.
 
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Tags: categories, ordering, syntactic, component, account