This is the first large-scale investigation on how multilinguals feel about their languages and use them to communicate emotion. Using a combination of quantitative and qualitative approaches, Jean-Marc Dewaele looks at the factors that affect multilinguals' self-perceived competence, attitudes, communicative anxiety, language choice and code-switching when expressing feelings, anger and when swearing. Nearly 1,600 multilinguals from all over the world participated in the research.
The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.
Bounded Choice: True Believers and Charismatic Cults
Heaven's Gate, a secretive group of celibate "monks" awaiting pickup by a UFO, captured intense public attention in 1997 when its members committed collective suicide. As a way of understanding such perplexing events, many have seen those who join cults as needy, lost souls, unable to think for themselves. This book, a compelling look at the cult phenomenon written for a wide audience, dispels such simple formulations by explaining how normal, intelligent people can give up years of their lives-and sometimes their very lives-to groups and beliefs that appear bizarre and irrational.
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This book can be used along with Reader's Choice Course 4.
The Reader's Choice Course 4: ""The two most engaging powers of an author are to make new things familiar, and familiar things new."" - Samuel Johnson (1709-1784)
