You can read this book front to back, or you can simply refer to it as you would any reference book, dipping into the chapters you need right away. Whichever way you read it, you may discover some shortcuts, insights, techniques, and money-saving facts that can get you the most bang for the buck while taking some of the mystery out of this all-important element of your business.
Think of Advertising For Dummies, 2nd Edition, as a guidebook to map your way through the back alleys, side streets, and secret pathways leading to effective advertising. Advertising can be a very intimidating subject — it has its own language; it comes in a huge array of media choices; it requires, when done right, creativity, clarity, and solid production values to cut through its own clutter; and it costs a lot of money. But advertising is also essential to the success of your business. Use this travel guide to chart your course down the hidden boulevards of advertising, and you may discover that, indeed, the streets are paved with gold.
Аудиокурс Английский язык для делового общения
Издательство: Скачать аудиокурс Английский язык для делового общения
Издательство: ИДДК
Размер: 43mb
Данный диск предназначен для бизнесменов, выезжающих за рубеж, желающих усовершенствовать свои знания английского языка, улучшить произношение и расширить словарный запас.
На диске представлены следующие темы:
- Деловой этикет (Business Etiquette).
- В командировку (On A Business Trip).
- Презентация (Presentation).
- Общение по телефону (Over The Telephone).
- Делопроизводство (Paper Work).
- Собеседование (Conversation).
- Рекламный бизнес (Advertising Business).
- Переговоры (Negotiations).
- Решение проблем (Problem-solving).
- Расширение компании и новые рынки (Expansion and new markets).
- Подготовка персонала (Personnel Training).
Удобный интерфейс, управление звуком, предварительный просмотр печати и печать всех материалов курса, возможность прослушать и сохранить звуковой материал в формате для мобильных телефонов делают данный курс максимально полезным для всех, кто желает улучшить свои знания английского языка.
От издателя
Данный диск предназначен для бизнесменов, выезжающих за рубеж, желающих усовершенствовать свои знания английского языка, улучшить произношение и расширить словарный запас.
На диске представлены следующие темы:
- Деловой этикет (Business Etiquette).
- В командировку (On A Business Trip).
- Презентация (Presentation).
- Общение по телефону (Over The Telephone).
- Делопроизводство (Paper Work).
- Собеседование (Conversation).
- Рекламный бизнес (Advertising Business).
- Переговоры (Negotiations).
- Решение проблем (Problem-solving).
- Расширение компании и новые рынки (Expansion and new markets).
- Подготовка персонала (Personnel Training).
Business Letters Deluxe The 500 Letters Business Letters Deluxe contain over 500 business letter templates, helping you to save time and money. It includes templates that you can use for corporate matters, accounting, shipping and receiving, marketing, and customer service. Letter writing is a necessity when it comes to running a business. Using the templates in this kit will make the process a whole lot easier and also help you save time. Whether you are writing thank-you letters, notifying customers about a balance discrepancy, drawing up a confidentiality agreement, announcing your business name change, exercising a lease option, or transferring a stock certificate, this kit contains all the essential business letters and forms you might need.
Project management made easy Take charge of your business—every step of the way Are you so busy putting out fires in your business that you don’t have time to build your dreams? Put down the fire extinguisher for as long as it takes to read this book, and you’ll emerge with a feeling of control you haven’t experienced since you started your business. Project management helps you plan for and react to every challenge, opportunity and problem facing your business—tasks as diverse as opening a new location, developing an ad campaign, hiring new staff and more. Project-management strategies will: Allow you to seize opportunities and solve problems
