Essentials of Investments with S&P bind-in card
The market leading Essentials of Investments, 7e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).
This book provides a very useful teaching tool suitable for use by both undergraduates and post-graduates, who have chosen to include a financial element in their studies. There are many numbered illustrations and a CD-Rom for practical application.
The work is also aimed at professionals working in the market (private or business fund managers or pension managers, market operators and business managers), risk managers and asset and liability managers, auditors and people working generally in the field of risk management.
Added by: JustGoodNews | Karma: 4306.24 | Black Hole | 27 November 2010
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The Economy of Brands
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Security Supervision and Management, Third Edition: The Theory and Practice of Asset Protection
The International Foundation for Protection Officers (IFPO) has for many years provided materials to support its certification programs. The current edition of this book is being used as the core text for the Security Supervision and Management Training/Certified in Security Supervision and Management (CSSM) Program at IFPO. The CSSM is unique and was designed in 1988 to meet the needs of the security supervisor or senior protection officer.
