Discovery Education - How It's Made

 

-Technical Glass

-Washing Machines

-Playing Cards

-Crossbows

 

Grade Level : 3 - 8

Reuploaded

Washing the Brain – Metaphor and Hidden Ideology

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex.