The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology CompaniesIn The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
Creating Success from the Inside Out: Develop the Focus and Strategy to Uncover the Life You Want
Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.
On 2 August 1944, in the wake of the complete destruction of the German Army Group Centre in Belorussia, Winston Churchill mocked Adolf Hitler in the House of Commons by the rank he had reached in the First World War. ‘Russian success has been somewhat aided by the strategy of Herr Hitler, of Corporal Hitler,’ Churchill jibed. ‘Even military idiots find it difficult not to see some faults in his actions.’ Andrew Roberts’s previous book Masters and Commanders studied the creation of Allied grand strategy; The Storm of War now analyses how Axis strategy evolved.
This is a new examination of the politics of strategy and the background to them during Churchill's first year as Britain's wartime leader. It draws extensively both on official archives and on the private papers of many of the political and military leaders. Among the individual topics considered and reinterpreted are Churchill's relations with Chamberlain and the Conservative Party, the political repercussions of the fall of France and the Battle of Britain, and the emergence of a strategy for the Middle East and Greece that would affect the postwar settlement of Europe
The Soviet War Machine: An Encyclopedia of Russian Military Equipment and Strategy
A very informative large 247 page illustrated hard cover book of the Soviet Unions' armed might. Clearly states a second impression, 1977. Detailed info. on the weapons, the tactics, the strategies, the leaders and the personnel. Their major bases, building yards, ground force emplacements. 200 full color and line detailed drawings of aircraft, ships, tanks. Comparative tables and charts, 8 maps and diagrams.
