Positioning: The Battle for Your Mind, 20th Anniversary Edition
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Many of the most important mathematical concepts were developed from recreational problems. This book uses problems, puzzles, and games to teach students how to think critically. It emphasizes active participation in problem solving, with emphasis on logic, number and graph theory, games of strategy, and much more. Answers to Selected Problems.
Strategy Making in a Crisis: From Analysis to Imagination
`Michael Gibbert presents a thoughtful theoretical framework allowing readers to critically think about imaginations related to strategy making. His research is based on a highly complex case and diversified context allowing us to understand the use of different theories in an integrated way.' - Gilbert Probst, World Economic Forum, Geneva, Switzerland
Apply the most current and up-to-date surgical thinking on aesthetic surgery of the breast to your practice. Hundreds of color illustrations and photographs show you how to perform new and innovative techniques for surgically and artistically augmenting, reshaping, lifting, and reducing the breast. Get expert guidance on all aspects of patient care from evaluation systems for management to a comprehensive strategy for choosing a breast implant to best fit a particular patient. Plus, the DVD of video clips narrated by Dr.
Stop buying stocks! An investing strategy that works when buying individual stocks doesn’t. Why buying stocks is an even worse strategy than you thought. How to cut costs and risks, earn solid returns, and sleep at night.
