Chasing Cool: Standing Out in Today's Cluttered Marketplace

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

A minor masterpiece, The Awakening was a scandalous book when it arrived from the turn-of-the-century presses. With a heroine who found her husband dull, married life dreary and confining, and motherhood to be bondage, this revolutionary book is still relevant to many.

CliffsComplete combines the full original text of The Awakening with a helpful glossary and CliffsNotes-quality commentary into one volume.

A best-selling book on evidence-based practice of Anesthesiology, this new title explores 72 important questions in perioperative management-discussing the clinical options, examining the relevant research, and presenting expert recommendations. From preoperative assessment...

This thoroughly revised second edition succinctly introduces the physics and function of magnetic resonance imaging. All important and clinically relevant aspects are presented in a clearly structured manner. The emphasis is on practical information including the latest trends and developments that are relevant for MRI in the clinical setting. The opening chapters describe the underlying physical principles of the MR experiment and the basic pulse sequences commonly used in clinical MRI.

No American dramatist has had more plays adapted than Tennessee Williams, and few modern dramatists have witnessed as much controversy during the adaptation process. His Hollywood legacy, captured in such screen adaptations as A Streetcar Named Desire, Cat on a Hot Tin Roof, and Suddenly, Last Summer, reflects the sea change in American culture in the mid-twentieth century. Placing this body of work within relevant contexts ranging from gender and sexuality to censorship, modernism, art cinema, and the Southern Renaissance, ...