Learn all you need to know about how to generate and manage publicity - from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches.Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose.
American Cultural Patterns: A Cross-Cultural Perspective
This classic study has become a seminal work in the field of intercultural relations.They analyze American cultural patterns and values in four dimensions: Form of Activity, Form of Social Relations, Perception of the World and Perception of the Self.
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration.
One of the most widely used human relations texts available, this comprehensive, practical text uses an organizational perspective to help students understand the disparate factors that influence employee behavior. Hundreds of examples of real human relations issues and practices in successful companies keep concepts within a clear business context. This edition establishes seven major themes of effective human relations -- communication, self-awareness, self-acceptance, motivation, trust, self-disclosure, and conflict resolution -- as the foundation for study.
