Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.
The Naturally Clean Home: 100 Safe and Easy Herbal Formulas for Non-Toxic Cleansers
Readers will learn how to use the antiseptic and antiviral properties of herbs and essential oils in safer, more economical alternatives to commercial cleaning products. Recipes include laundry and dishwashing detergent; bathroom cleaners; wood, glass, and metal cleaners; air and carpet fresheners; car and pet care products; and insect repellents.
Here is a compendium of also-rans and never-made-its. We're talking Betamax, the Sinclair C5, puffball skirts, sporks, the Millennium Dome... and countless other products that never quite cut it.
