The Microsoft® Cinemania® 97 interactive movie guide is here! This latest edition of the world's best-selling interactive guide to the movies and the people who make them is now available. Whether you're a film buff, closet movie critic or a video store aisle wanderer, this product is for you.
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.
Description: An ideal text for the natural product scientist looking
for new techniques in research, this volume comprises the latest
information on natural/plant resources. The comprehensive chapters
cover the chemistry and pharmacology of a range of natural products
from Chinese herbal medicine to tea extracts, microbes to marine
sponges, and the latest technologies to enhance the synthesis,
isolation and purification of bioactive herbal compounds from these
products. Adding additional value to the book are chapters on new tools
in information technology that can greatly facilitate the research of
natural product scientists, and the technologies available for
evaluating medicinal herbal products for purity.
Added by: alexa19 | Karma: 4030.49 | Fiction literature | 12 February 2008
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