Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs.
They Say I Say”: The Moves That Matter in Persuasive Writing
An instant bestseller when it first appeared as a college textbook, "They Say / I Say" gives writers precisely what they need to know in the all-important domain of persuasive writing. Cutting through the clutter of educational diagnoses and nostrums, it goes right to the heart of what writers most need to do, and that is to listen to what others are saying (they say), summarize it, and then offer their own argument (I say) as a response. Offering user-friendly templates to help writers make these key moves in their own writing, "They Say / I Say" is already being called the Strunk & White of persuasive writing. 2nd edition added
Basic grammar review pages interspersed with regular lesson pages. Real world themes give relevance to academic instruction. A special, culminating project at the end of each workbook Writing 4 series. Motivation makes all the difference. And whats more motivating than the expectation of success? The instructions are clear and to the point, so students can quickly get down to writing practice in these 64-page worktexts. Helpful prompts pack the worktext lesson pages including illustrations, examples, and sample responses
Write About Science books connect to science content and are specifically designed to exemplify a target genre (expository, persuasive, procedural, or nonfiction narrative) and to demonstrate many elements of authors’/writers’ craft in that genre, such as use of an opening to engage the reader in expository text or use of compelling photographs to incite action in persuasive text.
