Persuasive Writing: How to harness the power of words

Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today.

Among the most influential authors and reformers of his age, Thomas Paine (1737–1809) was born in England but went on to play an important role in both the American and French Revolutions. In 1774, he emigrated to America where, for a time, he helped to edit the Pennsylvania Magazine. On January 10, 1776, he published his pamphlet Common Sense, a persuasive argument for the colonies' political and economic separation from Britain.

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.

A complete resource jam-packed with the engaging mini-lessons, strategies, and activities. Your students will learn how to identify persuasive words, analyze ads and commercials, direct their writing at a specific audience, and write persuasive editorials, business letters, and job applications. Plus, great ideas for writing and giving speeches! Includes reproducibles, rubrics, and evaluation forms. 64 pages