This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today.

The focus of this volume is the crisis of the traditional view of the relationship between words and things and the emergence of linguistic arbitrarism in 17th-century British philosophy. Different groups of sources are explored: philological and antiquarian writings, pedagogical treatises, debates on the respective merits of the liberal and mechanical arts, essays on cryptography and the art of gestures, polemical pamphlets on university reform, universal language scheme, and philosophical analyses of the conduct of the understanding.

In Early Modern Britain, new publication channels were developed and new textual genres established themselves. News discourse became increasingly more important and reached wider audiences, with pamphlets as the first real mass media. Newspapers appeared, first on a weekly and then on a daily basis. And scientific news discourse in the form of letters exchanged between fellow scholars turned into academic journals. The papers in this volume provide state-of-the art analyses of these developments.