Yes!: 50 Scientifically Proven Ways to Be Persuasive

Small changes can make a big difference in your powers of persuasion.

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?