Added by: saimoh76 | Karma: 7322.60 | Black Hole | 12 June 2012
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Valuable tips for English study
Valuable tips for English study
Ten tips help you to learn English more effectively
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This book seeks to build on the fascination that intercultural communication naturally holds for everyone. The United States is increasingly diverse in a cultural sense. We include numerous case illustrations of communication difficulties encountered because the participants in a communication situation did not share certain cultural assumptions. Many of us have experiencedthe difficulties of communicating effectively with an "unalike" other person, perhaps even a friend or a partner.
As the world economy continues to respond to increasing globalization, the problems that individual businesses have been forced to deal with have grown in number and complexity. Virtually every one of those problems shares a common element: In a truly global economy, businesses that are unable to operate effectively in a multinational environment will not achieve the economies of scale they need in order to remain competitive.
