Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.
Teaching English - Research in the Language Classroom
This book, from 1990, looked at the practical benefits for teachers of classroom research. It consists of papers from practitioners from countries in Europe North America and Australasia but with detailed reference to a wider variety of global teaching contexts. Topics range from Investigating Learners' Language' to Researching Teachers: Behaviour and Belief.
Dating from 1980, this book was written in response to a major study by the international Evaluation Association of achievement by education syllabuses worldwide in six key school subjects, including English. Among the contributors, Alex Inkeles criticises the IEA study for its insufficient analysis', but commends the exercise for its challenges to popular assumptions about educational achievement and the role of teachers. Douglas Pickett and the other authors drew on the IEA data to make recommendations, including allowing the mother tongue in the ELT classroom.
Teaching English - Language Teaching Projects for the Third World
This Document from 1983. offers a selection of project case studies and commentaries from various African contexts. Most of the projects were British Council-run. The authors reflect the preoccupations of expatriate project workers of the day. and the lack of African contributors strikes the modem reader immediately: Nevertheless this is a valuable resource for those interested in the history of English for development and the role of donor agencies.
Powerbase is an ideal introduction to general English for working adults. It provides excellent preparation for other Business English courses. The Study Book provides revision, practice, and consolidation activities. It corresponds directly to lessons in the Coursebook.
