How severe is the literacy gap in our schools? Why does the nine-year-old child from a culturally disadvantaged background so often fall victim to the fourth-grade slump? Although the cognitive abilities of these "children at risk" may be consistent with the norm, their literacy development lags far behind that of other children. In The Reading Crisis, the renowned reading specialist Jeanne Chall and her colleagues examine the causes of this disparity and suggest some remedies.
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand.
Added by: angammus | Karma: 0.00 | Black Hole | 21 December 2009
0
TTC - Medieval Europe: Crisis and Renewal
REUPLOAD NEEDED!
Link to Original Post:http://englishtips.org/index.php?newsid=1150801379
Dear User, your publication has been rejected because THE LINK(-S) ARE MISSING. Each publication needs to have at least one working download link. Please see the RULES page (http://englishtips.org/?do=static&page=rules_for_publishing) for more detail. Fix your publication and send a PM to Admin or any Trusted Contributor, stating the publication title, so that we know it has been fixed and is ready for approval.
Added by: Cheramie | Karma: 275.78 | Fiction literature | 21 December 2009
20
A novel of tremendous scope and beauty, The Translator tells of the relationship between an exiled Russian poet and his American translator during the Cuban missile crisis, a time when a writer's words -- especially forbidden ones -- could be powerful enough to change the course of history.
The global crisis we are all facing did not begin with the collapse of our financial system. It was actually in existence long before—rooted deep in human nature. To understand how we can bail ourselves out of this crisis, we need to understand why our own nature puts us on a collision course with nature and with each other.
