Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs — and show others how they can do it too.

The boom in technology-based industries has created enormous growth in the field of intellectual property. The purpose of this book is to help companies understand what their intellectual property is and how to protect it.

In this well-written, engaging book, author Jim Collins describes six critical factors that he and his research team found common in companies that transformed themselves from a long period of mediocre or bad results to a long period of great financial results. Although focused on publicly-traded companies in the United States, the results of this research can easily be extended to apply to other types of organizations.

Punctuation Matters gives straight answers the queries raised most frequently by practitioners in computing, engineering, medicine and science as they grapple with day-to-day tasks in writing and editing. The advice it offers is based on John Kirkman's long experience of providing courses on writing and editing in academic centers, large companies, research organizations, and government departments, in the UK, Europe and in the USA.

"The Complete Idiots Guide to New Product Development" is a broad treatment of the subject of Product Development. It was first published in 1997 so it is relatively up-to-date, but not cutting edge. The book covers many topics from types of new products to Market Research. The book is aimed at small companies and corporations, managers in big companies that want an understanding of the development process, and entrepreneurs. The book tends to address the small business that needs a new product but does not do this sort of thing very often. I believe a manager in a large corporation would be better served by a book like "The PDMA Handbook of New Product Development" that is dedicated to corporate product development processes.