Some say that the apocalypse swiftly approacheth, but that simply ain't so according to Chuck Palahniuk. Oh no. It's already here, living in the head of the guy who just crossed the street in front of you, or maybe even closer than that. We saw these possibilities get played out in the author's bloodsporting-anarchist-yuppie shocker of a first novel,
Fight Club. Now, in
Survivor, his second and newest, the concern is more for the origin of the malaise. Starting at chapter 47 and screaming toward ground zero, Palahniuk hurls the reader back to the beginning in a breathless search for where it all went wrong. This time out, the author's protagonist is self-made, self-ruined mogul-messiah Tender Branson, the sole passenger of a jet moments away from slamming first into the Australian outback and then into oblivion. All that will be left, Branson assures us with a tone bordering on relief, is his life story, from its Amish-on-acid cult beginnings to its televangelist-huckster end. All of this courtesy of the plane's flight recorder.
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.
So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
Chuck Palahniuk - Survivor
