Services Marketing: Concepts, Strategies, & Cases (4th edition)
Pages: 484
Real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."
Law for Business Students provides an approachable introduction to the law for those new to the subject or studying law as part of a non-law degree. Alix Adams' writing style brings the subject to life and encourages you to apply the law to your own experiences and the world around you.
LAW FOR BUSINESS offers a practical approach to law that emphasizes current, relevant topics you need to succeed in contemporary business. Cases throughout the text highlight issues such as trademark infringement, computer tampering, pollution, agency, and employment-at-will. Plus, timely coverage of business ethics and the law gives you new insight into recent corporate scandals and indictments. Ashcroft and Ashcroft use short chapters, a four-color design, real-world examples and applications, and integrated learning objectives to make business law approachable and engaging for all students.
The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.
Business English Meetings has been written in response to the demand for more materials to develop professional communication skills in the classroom. Its aim is to give foreign students of Business English specific practice in the skills and language of meetings in order to develop fluency and effectiveness. The material addresses a wide range of adult themes from a variety of professional areas, however, most of the activities do not require specialist knowledge. The material is completely independent of any course book and can, therefore, be used on any Business English course.
