Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Audiobook)
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
In BC 55 Julius Caesar came, saw, conquered and then left. It was not until AD 43 that the Emperor Claudius crossed the channel and made Britain the western outpost of the Roman Empire that would span from the Scottish border to Persia. For the next 400 years the island would be transformed. Within that period would see the rise of Londinium, almost immediately burnt to the ground in 60 AD by Boudicca; Hadrian's Wall which was constructed in 112 AD to keep the northern tribes at bay as well as the birth of the Emperor Constantine in third century York.
The little girl was only five, much too young to die - a lost treasure who should have been cherished, not murdered.She could have been J.P. Beaumont's kid, and the determined Seattle homicide detective won't rest until her killer pays dearly. But the hunt is leading Beaumont into a murky world of religious fanaticism, and toward a beautiful, perilous obsession all his own. And suddenly Beau himself is a target - because faith can be dangerous...and love can kill.
On a beautiful sunny day in the Coronado National Monument, an elderly couple's car goes off the side of a mountain and into oblivion. The terrain is so rocky that a helicopter must be flown in to retrieve the bodies, and to make matters worse, a thunder-storm is looming on the horizon. Hours later and miles away, the subsiding rain reveals gruesome evidence: two trash bags containing human remains.
Juggling a family and a career is never easy-and it's becoming a real challenge for Sheriff Joanna Brady. Coping with the impending delivery of her second child as well as a staff shortage, the last things Joanna needs are two serious crimes. First, the body of an unidentified man is found in the desert, all of his fingers savagely severed. Following the scant clues, Joanna learns that the victim was an ex-con who had served twenty years in prison after confessing to the murder of his pregnant wife. During his last days he was seen following and photographing a young woman.
