Lights in the Sky: Understanding Astronomical and Meteorological Phenomena

Many lights and other objects in the sky go unrecognised, or at least are little understood by those observing them. Such things range from the commonplace like rainbows and meteors, to the distinctly unusual like the green flash and ball lightning. And there is still a residuum of objects that remain unidentified by the watcher – classed generally as ‘UFOs’, a description which today has connotations of the mysterious, even of extraterrestrial visitors.

Advertising: A Very Short Introduction

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry.

Ancient Egypt: Foundations of a Civilization

Ancient Egypt: The Origins will offer a beautifully illustrated, easy-to-read text covering the formative era of the Egyptian civilization: the age before the pyramids.
* The first highly illustrated book on Egyptian pre-history for non-specialists
* Contains all the facts Egypt fans are eager to learn: Who was the First Pharoah? When did burial grounds become Pyramids?
* The story of Brewer’s own archaeological expeditions brings the history to life

Himalayan Fermented Foods: Microbiology, Nutrition, and Ethnic Values

The magnificent Himalayan Mountains, the highest in the world and home to the famed Mount Everest and K2, are also imbued with a rich diversity of ethnic fermented foods. Dr. Jyoti Prakash Tamang, one of the leading authorities on food microbiology, has studied Himalayan fermented foods and beverages for the last twenty-two years. His comprehensive volume, Himalayan Fermented Foods: Microbiology, Nutrition, and Ethnic Values catalogs the great variety of common as well as lesser-known fermented foods and beverages.

Calculus: How Calculus Works

Who else want to be successful in mathematics? Calculus often causes panic in students, but with this book, that soon can be a thing of the past. Full of clear explanations and written by a highly experienced and sympathetic teacher with many years of experience in preparing students for advanced mathematics examinations, this is a definite must-have book for all students studying mathematics.