Food and Nutrition

Food and Nutrition has been written so as to serve the purpose of equipping readers with all that entails the science of handling food in a technical and scientific manner, and retaining its nutritive qualities. The book begins with an all-round look into the intricacies of food science - what import it carries, the techniques and principles underlying it, the development of foods, the disciplines and aspects of food involved, etc.

Livestock economics, or the application of economic methods to optimising the decisions made by livestock producers, grew to prominence around the turn of the 20th century. It focused on maximising the yield of livestocks while maintaining a good ecosystem. Throughout the last century, the discipline expanded and the current scope of the discipline is much broader. Livestock economics today includes a variety of applied areas, having considerable overlap with conventional economics. It combines the technical aspects of livestock production with the business aspects of management, marketing and finance.

Services Marketing

This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.

In recent years, there have been considerable interests about the potential impact of biotechnology on various biotic and abiotic stress conditions in plants. Plant stresses contribute the most limiting factors for crop productivity worldwide. Collection of in depth reviews contributed by experts in the field of plant stress and molecular physiology, this book focuses on the possible roles of biotechnology in tackling plant stresses as affected by such factors associated with accelerated ageing, drought, extreme high-temperatures, heavy metals, high irradiance, salinity, water deficit and infections ...

Comparing Clinical Measurement Methods: A practical guide

It is difficult for medics and biostatisticians comparing two different methods of measuring to ascertain if either method is giving the true value of the quantity being measured. Comparing Clinical Measurement Methods provides the practical tools for analyzing method comparison studies along with guidance on what to report and how to plan comparison studies.