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Main page » Non-Fiction » Economics and Management » Services Marketing

Services Marketing


This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.

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Tags: Services, tourism, insurance, finance, education, Marketing