You Cannot Be Serious

In his new role as TV commentator (and in his short-lived run as Davis Cup captain) McEnroe has tried to make the unlikely switch from tennis enfant terrible to tennis elder statesman. Judging by the welcome he has received from both the cognoscenti and the American public, it has been a largely successful transition. This memoir of growing up (or not growing up) on the men's tour tracks the same course. Unfortunately, when shifted to the page, the reinvention produces a much more muddled result. All of the career highlights and lowlights are here: his idolization of Borg ...

The New Darkroom Handbook

This book features ideas and money-saving tips on how to put a darkroom almost anywhere in your home or apartment. It takes you inside darkrooms of photographers around the world including those of famous photographers such as, Harry Callahan, Aaron Siskind, Berenice Abbott, and W. Eugene Smith. In addition, it contains detailed do-it-yourself plans for the most essential darkroom components, cutouts and design grids to plan that "dream" darkroom, and special sections on the color darkroom and the digital darkroom.
 

The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
 

How They Succeeded

The Gilded Age produced not only some of the richest men and women of all time; its freedom and opportunities built a nation of people of superlative character. This fantastic book from 1901 provides an in-depth look at the lives and choices of some of the most famous among them. The idea is to document the traits that make for great entrepreneurs.  
 

Becoming Vegetarian: The Complete Guide to Adopting a Healthy Vegetarian Diet

The evidence is in— millions of people are moving toward a vegetarian diet because it offers a healthful and environmentally sound alternative to the standard diet. Becoming Vegetarian is the ultimate source for making this valuable and beneficial life change. Packed with authoritative vegetarian and vegan nutrition information from established and savvy experts, this powerful book takes the worry out of making an important, healthy transition.