Perfect Phrases for American Sign Language provides 150 essential phrases for hearing-impaired users of ASL and those who interact with them. ASL expert Barbara Bernstein Fant--carrying on the work of her late husband Lou--and illustrator Betty Miller make it easy for you to pick up key signs for everyday communication without having to have prior knowledge of signing. This handy reference is perfect for comfortably and confidently communicating with loved ones, coworkers, patients, or anyone who uses ASL.

This new edition has been completely revised to take account of innovations and changing practices within the sector. It is for young trainees in the hospitality and catering industry who need English to deal with customers.

Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers...

Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it.

A lively and comprehensive introduction to the art of literary translation for readers of foreign fiction and poetry who wonder what it takes to translate, how the art of literary translation has changed over the centuries, what problems translators face in bringing foreign works into English, and how they go about solving these problems. It is based on extensive reading, on dozens of interviews with translators, and on the author's ten years of experience editing literary translations.

This volume provides the first authoritative and thorough analysis of the fortunes of the Welsh language in the most tumultuous period of its history. Twenty-one chapters discuss not only the numerical and territorial decline of Welsh but also its struggle for official recognition and its role in a wide variety of social domains.