The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
 

Mrs. Kormel Is Not Normal

First the school bus gets a flat tire, and then Mrs. Kormel is totally lost in the middle of nowhere! Mrs. Kormel is the weirdest bus driver in the history of the world, and she's driving everyone crazy!

I'm Not Hanging Noodles on Your Ears and Other Intriguing Idioms From Around the World

"I’m not hanging noodles on your ears." In Moscow, this curious, engagingly colorful assertion is common parlance, but unless you’re Russian your reaction is probably "Say what?" The same idea in English is equally odd: "I’m not pulling your leg." Both mean: Believe me.
As author Jag Bhalla demonstrates, these amusing, often hilarious phrases provide a unique perspective on how different cultures perceive and describe the world. Organized by theme—food, love, romance, and many more—they embody cultural traditions and attitudes, capture linguistic nuance, and shed fascinating light on "the whole ball of wax."

Faeries - Wizards of the Coast

There is a world that underlies Mythic Europe, a world of perfect beauty, living light, and dark horror the world of the faeries. Follow the part-faerie troubadour Gerin as he pursues the faerie queen who stole his infant sister. Read first-hand accounts of faerie encounteres, given by wizards and peasants, holy men and diabolists. And learn the ways of prudent courtesy on which the lives of visitors depend in the faerie lands of Arcadia, a place where light and dark are directions as well as qualities, and where creativity can transform the very substance of reality.

World Englishes: Implications for International Communication and English Language Teaching

The model of English that should be used in classrooms has long been a subject of debate. World Englishes, Implications for International Communication and English Language Teaching, describes selected varieties of World Englishes, and discusses the advantages and disadvantages of selecting a particular variety from the point of view of both teachers and learners.