How does advertising position itself in consumer culture? In what ways does it create feelings of desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers.
What's so funny about Americanhumor, and why? What are American humor's characteristics? How have they evolved and displayed themselves? Which characteristics are distinctively, or even uniquely, American? Originally appearing as an issue of the American Quarterly, these essays take a close look at Americanhumor from revolutionary times to the present day, and particularly focus on the neglected trends of the past fifty years.
This is a book that parents should buy for their adolescent children (until it becomes compulsory reading at school). It provides both the entertainment of tales and the much needed ability to reason. Solving the riddles set forth by the author is one of the best investment of their time the readers can do. It will repay many times whatever line of work they end up embarking on. It is also fun.
"It is the aim of this book to...present the evolution of number as the profoundly human story which it is."
—Tobias Dantzig
"This is beyond doubt the most interesting book on the evolution of mathematics which has ever fallen into my hands. If people know how to treasure the truly good, this book will attain a lasting place in the literature of the world. The evolution of mathematical thought from the earliest times to the latest constructions is presented here with admirable consistency and originality and in a wonderfully lively style."
