The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.
This complete study edition of Wharton's classic novella Ethan Frome includes information about the period during which the story is set, the newspaper article that sparked Wharton's imagination, questions, writing ideas, and projects - everything students need as they discover Ethan's tragic story.
- Friendly reading support ensures understanding and enjoyment - Guided Reading Questions guide students through the work by raising important issues in key passages. - Footnotes explain obscure references, unusual usages, and terms - Words for Everyday Use entries define and give pronunciations for difficult terms
If you read the 'business pages' of a newspaper or if you listen to the financial news on television or radio, you will often hear terms such as 'liability', 'balance sheet' or 'earnings'. These terms turn up in non-financial contexts as well: 'he was more of a liability than an asset'. If you invest in shares, manage your family's personal finances, or sit on a committee of the property company which owns your apartment, you will receive financial statements. If you are a manager in a company, a hospital or a school, you will see accounting information often.
The Dictionary of Construction Terms offers clear and concise explanations of the most commonly encountered legal and technical terms, phrases and abbreviations used throughout the construction industry.
Added by: avrodavies | Karma: 1114.22 | Other | 3 October 2014
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"[John Kane's] thoughtful and well-written book....stands as a refreshing effort to come to terms with the inescapably moral character of political life. It is also an important contribution to the academic study of statesmanship. It succeeds in its stated goal of helping to recover a truly capacious sense of political reality, and successfully demonstrates that moral capital is a fact with which any science of politics must come to terms if it is to do justice to the true efficacy of moral prestige and personal character in human affairs." Journal of Democracy.
