In this material students will look into differences and similarities of three types of CV: Chronological, Functional and Combination. Based on the information gathered from the first task students will be offered a chance to choose a suitable template and write their own CV. The activity is based on authentic materials.
Business Restructuring: An Action Template for Reducing Cost and Growing Profit
An effective, long-term strategy for maintaining corporate growth, profit and competitive edge
Depicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single proven framework.
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
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