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Main page » Non-Fiction » Self-Improvement » Branded Male: Marketing to Men


Branded Male: Marketing to Men

 
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Mark TungateBranded Male: Marketing to Men"
Kogan Page | 2008-04-01 | ISBN: 0749450118 | 228 pages | PDF


Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.



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Tags: evolution, consumer, template, opportunities, Branded