Essential Managers: Effective Public Relations

Learn all you need to know about how to generate and manage publicity - from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches.Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell's and Kristin Thompson's Film Art has been the best-selling and widely respected introduction to the analysis of cinema. While it continues to provide the best introduction to the fundamentals of serious film study, the eighth edition has been revised be more classroom friendly by introducing film techniques earlier in the text, followed by the chapters on Film Genres. Supported by a text-specific Tutorial CD-ROM with video clips

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Perfect for all ages and skill levels, the Essential Skills series is at-a-glance reference packed with instant-access, easy-to-understand tips to help you improve your game, your technique, and your creativity.
Essential Soccer Skills progresses from beginner basics to advanced techniques, featuring illustrated sequences on how to learn and master key skills, and tips on how to improve your overall form.

Public Relations Writing: Form & Style

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose.

Stylistique compare du français et de l’anglais

We read too often, even in the writings of translators warned that the translation is an art. This formula to contain some truth, however tends to arbitrarily limit the nature of our object. In fact the translation is an exact discipline, with its techniques and specific problems, and that is how we want to consider in the pages that follow.