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Critical by Robin Cook
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Critical by Robin Cook

Last seen in 2006's Crisis, New York City medical examiner Laurie Montgomery diligently investigates an abrupt rise in infection deaths at the start of bestseller Cook's lively new thriller. All the deaths can be traced to three Manhattan hospitals owned by Angels Healthcare. Unbeknownst to Montgomery, Angels, which specializes in high-profit surgeries of amply insured patients, is on the verge of going public and can't risk any bad publicity. She's also unaware that Angels' main financial backer is a local Mafia don, who's prepared to kill anyone standing in the way of his investment.

Reuploaded Thanks to stoker

 

 
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Tags: Angels, Montgomery, deaths, going, public, publicity, unaware
Robert Grede “Naked Marketing: The Bare Essentials"
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Robert Grede “Naked Marketing: The Bare Essentials"Naked Marketing: The Bare Essentials
Robert Grede “Naked Marketing: The Bare Essentials"
Marquette University Press | 2006-01-31 | ISBN: 0874620198 | 186 pages | PDF
Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.
With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.
 
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Tags: Marketing, Grede, marketing, Essentials, publicity