This book introduces the reader to basic marketing concepts and provides an attractive alternative to the traditional ‘heavy-weight’ marketing text. Equally applicable to students and industry practitioners, it focuses on the essential elements of marketing. The book cuts through much of the complexity and jargon surrounding the subject. The authors aim to provide a concise, but comprehensive text that is tightly written to accommodate the reading time pressures on students/practitioners. While ‘reader-friendly’ in nature, the book also aims to challenge the reader ...
Multimedia Primary Care Procedures: ( DVD - Only ) By Michael Tuggy MD, Jorge Garcia MD, Gary Newkirk MD This rapid access, ‘how-to’ multimedia resource offers step-by-step guidance to medical and surgical procedures commonly performed in the ambulatory setting, including ‘hot’ topics such as colonoscopy, colposcopy, no-scalpel vasectomy, dermatologic procedures, and more – all at the click of your mouse.
D'artiste: Matte Painting showcases the skills and techniques of leading Hollywood matte painters Alp Altiner, Dylan Cole and Chris Stoski. In over 70 pages of detailed tutorial this book takes readers through the matte painting techniques used to create breathtaking, photo-realistic sets and backdrops for films including ‘Star Wars: Revenge of the Sith’ and the ‘Lord of the Rings’ trilogy. The master artists also share unique personal insights, biographical highlights and sources of inspiration.
Lights in the Sky: Understanding Astronomical and Meteorological Phenomena
Many lights and other objects in the sky go unrecognised, or at least are little understood by those observing them. Such things range from the commonplace like rainbows and meteors, to the distinctly unusual like the green flash and ball lightning. And there is still a residuum of objects that remain unidentified by the watcher – classed generally as ‘UFOs’, a description which today has connotations of the mysterious, even of extraterrestrial visitors.
Get your exam preparation off to a good start with a copy of Top Tips for FCE .Written by ESOL examiners with many years’ experience of setting and marking FCE, Top Tips for FCE provides candidates with essential advice (‘tips’) for each of the five FCE papers and comes in a convenient A5 format which is easy to use.
