The 1987 landmark publications by G. Lakoff and M. Johnson made image schema one of the cornerstone concepts of the emerging experientialist paradigm of Cognitive Linguistics, a framework founded upon the rejection of the mind-body dichotomy and stressing the fundamentally embodied nature of meaning, imagination and reason - hence language. Conceived of as the pre-linguistic, dynamic and highly schematic gestalts arising directly from motor movement, object manipulation, and perceptual interaction, image schemas served to anchor abstract reasoning and imagination to sensori-motor patterns in the conceptual theory of metaphor.
For many Americans at the turn of the twentieth century and into the 1920s, the city of New York conjured dark images of crime, poverty, and the desperation of crowded immigrants. In How New York Became American, 1890--1924 Angela Blake explores how advertising professionals and savvy business leaders "reinvented" the city, creating a brand image of New York that capitalized on the trend toward pleasure travel. Blake examines the ways in which these early boosters built on the attention drawn to the city and its exotic populations to craft an image of New York City as America writ urban -- a place where the arts flourished, diverse peoples lived together boisterously but peacefully, and where one could enjoy a visit.
Edited by: stovokor - 19 April 2009
Reason: cover image uploaded to our server, please, do it yourself in the future according to the instructions in help :)
A four-level course designed for working adults who need English for work, travel, and socializing. This MultiROM which accompanies the Student's Book offers an interactive wordbank, reading texts from the Student's Book, dictation exercises, and practice activities for the Language focus and Focus on functions sections of the Student's Book.
