What’s Mine Is Yours: The Rise of Collaborative Consumption

A groundbreaking, original book that explores the rise of "Collaborative Consumption"---a cultural and economic force that is transforming business, consumerism, and the way we live.

Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges.
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.