Conversational Capital: How to Create Stuff People Love to Talk About
"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable.
ProFile teaches students about business and the language of business simultaneously. This three-level, topic-based course takes students progressively through the main themes of business. It has a carefully graded language syllabus, systematic practice of all four skills, integrated case-studies, and authentic video interviews on CD-ROM.
ProFile teaches students about business and the language of business simultaneously. This three-level, topic-based course takes students progressively through the main themes of business. It has a carefully graded language syllabus, systematic practice of all four skills, integrated case-studies, and authentic video interviews on CD-ROM.
FOREIGN POLICY is the premier, award-winning magazine of global politics, economics, and ideas. Our mission is to explain how the world works - in particular, how the process of global integration is reshaping nations, institutions, cultures, and, more fundamentally, our daily lives.
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; and provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' ""Making the Business Case"" shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case.
