Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
Relevant, complete and New! Effective, and easy-to-teach as ever, What’s Up? Second Edition is packed with new features that will increase student involvement and communicative ability. Optional Final tasks based on Web 2.0 applications will spark their creativity and train their critical thinking skills.
Relevant, complete and New! Effective, and easy-to-teach as ever, What’s Up? Second Edition is packed with new features that will increase student involvement and communicative ability. Optional Final tasks based on Web 2.0 applications will spark their creativity and train their critical thinking skills.
Distinguished by its superior allied health focus and integration of technology, Seager and Slabaugh's ORGANIC AND BIOCHEMISTRY FOR TODAY, 8E, International Edition meets students' needs through diverse applications, examples, boxes, interactive technology tools, and -- new to this edition -- real life case studies.
