Added by: semyen | Karma: 14.03 | Black Hole | 3 March 2012
0
Cambridge english for marketing TB
Authentic contexts prepare marketers for the situations they will face in real life. Units focus on the functions students need to carry out in their jobs. Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
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Communication skills are considered extremely important for the development, preservation and transmission of culture to future generations, and incorporate the complicated relationship between language and culture. This text analyses the area.
This book is the second of the two-volume collection of papers on formulaic language. The collection is among the first in the field. The authors of the papers in this volume represent a diverse group of international scholars in linguistics and psychology. The language data analyzed come from a variety of languages, including Arabic, Japanese, Polish, and Spanish, and include analyses of styles and genres within these languages.
The subject of this book is literary rhetoric which is treated both in a historical outline and a systematic concept, implemented in analyses of literary texts of all ages and languages.
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