American Global Companies

Пособие знакомит учащихся с деятельностью крупнейших  американских компаний – «Макдоналдс», «Кока-кола», «Дженерал моторс» и «Майкрософт», анализирует причины их успеха на внутреннем и международном рынках.

 

Основу пособия составляют оригинальные неадаптированные тексты. Многочисленные задания носят творческий характер и ориентированы на развитие у студентов всех видов речевой деятельности, критического мышления, навыков сравнительного анализа и исследовательской работы и на использование ресурсов Интернета.

Encyclopedia of African American Education (2 Volume Set)

Each topic in this 2-volume encyclopedia is discussed as it relates to the education of African Americans. The entries pre a comprehensive overview of educational institutions at every level, from preschool through graduate and professional training, with special attention to historically and predominantly Black colleges and universities.

Nineteenth-Century American Fiction on Screen

The process of translating works of literature to the silver screen is a rich field of study for both students and scholars of literature and cinema. The fourteen essays collected here provide an up-to-date survey of the important films based on, or inspired by, nineteenth-century American fiction, from James Fenimore Cooper's The Last of the Mohicans to Owen Wister's The Virginian.

Media and the American Child

This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle.

Folktales are at the heart of Native American culture. Prepared especially for students and general readers, this book conveniently collects 31 of the most important Native American folktales. These are drawn from the major Native American cultural and geographical areas and are organized in sections on origins; heroes, heroines, villains, and fools; society and conflict; and the supernatural.

Each tale begins with a brief introductory headnote, and the book closes with a selected bibliography.