Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
Essentials of English Language Teaching is part of a series designed for teachers and teacher trainees who wish to improve their classroom teaching. It provides practical suggestions for lessons and activities, adopting an integrated approach which examines teaching across the skills, rather than one skill at a time.
This series of readers is aimed at students at 6 levels from elementary to advanced. All stages have exercises for classroom or private use, plus a glossary to help with vocabulary. This advanced level book is a thriller which charts a desperate race against time across the frozen Arctic.
A photograph of Al Rosen saving guests in a hotel fire in Israel appears in daily newspapers across the United States, and from then on, everyone is looking for him, and somebody wants him dead.
The English Language in Canada: Status, History and Comparative Analysis
The English Language in Canada examines the current status, history and principal features of Canadian English, focusing on the 'standard' variety heard across the country today.
