A guide to good dissertation and thesis writing. It is written in an accessible style with cartoons and real-life anecdotes. It outlines the rules and conventions of scientific writing - particularly for dissertations and theses - and gives the reader practical advice about planning, writing, editing, presenting and submitting a successful dissertation or thesis. The book can be used either as a guide from day one of a degree course or as a quick reference when deadlines are looming.
The Easy Step by Step Guide to Writing Advertising Copy
This guide looks at how to write press adverts, advertorials, brochures, flyers and direct mail letters. It will help you to understand the processes involved in producing advertising and how to tailor your copy to suit your audience.
Writing In Contexts: Textual Practices And Learning Processes in Sociocultural Settings
The premise that writing is a socially-situated act of interaction between readers and writers is well established. This volume first, corroborates this premise by citing pertinent evidence, through the analysis of written texts and interactive writing contexts, and from educational settings across different cultures from which we have scant evidence. Secondly, all chapters, though addressing the social nature of writing, propose a variety of perspectives, making the volume multidisciplinary in nature.
Added by: mmccheng | Karma: 11.48 | Black Hole | 8 April 2011
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Academic Writing: process and product
This volume, published in 1988, consists of papers from the eponymous University of Reading Conference of 1985. The choice of Academic Writing as a theme was designed to counteract the perception that it was the ‘Cinderella of EAP’, and the Conference aimed to enable practitioners to benefit from recent research in the teaching of writing from outside ELT as well as within the field. The papers dealt individually with different aspects of academic writing and its teaching, including that of essay writing, project writing, scientific writing, writing for examinations, and article writing.
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What caused the invention of the Greek alphabet? Who did it, and why? The purpose of this challenging book is to inquire systematically into the historical causes that underlay the radical shift from earlier and less efficient writing systems to the use of alphabetic writing. The author declares his conclusion to be a possibly surprising one--that a single man, perhaps from the island of Euboea, invented the Greek alphabet specifically in order to record the Iliad and the Odyssey of Homer.
